DSO 50th Anniversary (Proposal)
A proposal was called to undertake a year-long of creative direction for DSO 50th Anniversary events and collaterals. DSO50 is a celebration of all that DSO has achieved and a harbinger of greater things to come. Our creative interpretation of this milestone draws from the strength of the organisation's past, the dynamism of their present, and the vigour of their future.
Service
Identity & Branding, Print, Digital & Web
Client
DSO National Laboratories (DSO)
Year
2021
Our design system is inspired by the principle that energy is never lost. Each DSO50 event carries the same level of energy, expressed in different ways—the grandness of the Opening Launch, innovation in motion at SAMFC, ideation at TSC50, palpable passion at the Jubilee Dinner, and electrifying waves of energy at DSO Night.
Celebrating People,
Passion and Innovation
Our creative concept for DSO50 is imbibed with energy. At every touchpoint, we aim to turn the invisible into an impactful and memorable experience with a unified design system built around five types of energy: nuclear, kinetic, mechanical, thermal and radiant.
